Approach to the Concept of Multidimensional Quality in Carrots Through Digital Tools With a Geospatial Component.

Résumé

This study explores the multidimensional quality of carrots ( L.) through an innovative integration of geospatial and digital tools, aiming to align scientific research with consumer preferences and market dynamics. We employed a mixed-methods approach combining bibliometric analysis of Scopus, Web of Science, and PubMed databases (1990-2024), natural language processing (NLP) of web trends (Google Trends and Google Shopping), and sentiment analysis of social media content (Reddit, YouTube). Additionally, structured surveys (Likert scale) were conducted in Colombian regions (Antioquia and Bogotá) to assess value-chain perceptions. Key findings reveal a pronounced disconnect: while 85% of scientific studies focus on nutritional attributes (e.g., carotenoid content, with β-carotene levels ranging 5-80 mg/100 g), consumer surveys indicate that 82% prioritize sensory qualities (size uniformity, vibrant color). Regional disparities emerged as Antioquia consumers emphasize freshness (89% preference) and size, whereas Bogotá values price (76%) and health benefits. Digital tools captured a 28% surge in interest for non-traditional varieties (purple/yellow carrots) during the COVID-19 pandemic, linked to their visual appeal and perceived antioxidant properties. Social media sentiment analysis (68% positive) further associated carrots with culinary versatility and wellness. The study highlights actionable opportunities: breeding programs should integrate consumer-preferred traits (e.g., color intensity) with nutritional enhancements; marketers can leverage geospatial data to tailor campaigns (e.g., health messaging for urban buyers); and policymakers might address market gaps for underutilized varieties.